What's happening with Facebook Groups and 3rd party tools?
On January 23, Meta shared that within 90 days, the company that owns Facebook, is removing access for 3rd party tools to manage Facebook Groups. This means you won't be able to use apps like HelloWoofy, CinchShare, and Streamyard to schedule posts, live stream, or manage your groups anymore.
Why is this happening?
Meta hasn't officially explained their reasons. However, they haven't updated the Facebook Groups API in over a year and have been focusing on promoting public content formats like Reels and Stories.
What does this mean for me?
- Scheduling: While you can still schedule posts directly on Facebook, it's more time-consuming and doesn't integrate with other platforms.
- Overall management: Managing your group will require more time and effort without 3rd party tools.
- Small businesses: This change could be especially difficult for small businesses that rely on Facebook Groups and scheduling tools for efficient marketing.
Is there any good news?
- HelloWoofy is here to help! We're constantly adding features to help social sellers across various platforms, including Instagram, Pinterest, Reels, and Stories.
- New app features: We're developing features to help you create, organize, and share content across various platforms.
What can I do?
- Explore other platforms: Consider expanding your social media presence beyond Facebook Groups, such as Facebook, Instagram, TikTok, YouTube, Pinterest, and LinkedIn.
- Pivot your strategy: Focus on creating engaging content for public channels where you can reach a wider audience.
- Stay informed: Follow HelloWoofy for updates and resources to help you navigate this change.
Who is HelloWoofy?
For the past 10 years, HelloWoofy has helped over 300,000 small businesses manage their social media, including Facebook Groups. We support users in 124 countries.
We understand the impact of this change and are committed to helping you succeed in the evolving social media landscape.